E-business

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E-Business
•  Presentation •  Business Models on Internet •  E-Marketing

A) Presentation
Definition of e-Business
–  Sell products or services through an electronic network : Internet Dealwith customers Deal with business partners

Historical elements
•  Growth •  Dot.com Bubble
Stock exchange - Nasdaq rate Number of business site’s in France.

•  Maturing

2

ImpresiveStatistique
25

51 21

- More than 81% of 18/34 years old deal on internet - 21,7 millions online shopper - 92€ is the average mount of 1 online transactions Total amount turnover of e-business last 5years

Mail

Phone

The Internet

Others

Comparison in % for each distribution channel

Most popular goods sold on the Internet
2004 Figures

•  Culture
•  Computers
•  Tourism
• Textile

Activities on the Internet
•  Presence : Visibility Let know offer

•  Services : Simplify customer s life Dedicate more time to other tasks

•  Business : Sell products and services B) Business models on the Internet
Structures

•  Click & Mortar •  Pure Player

+@ @

Kind of Business

B2C B2B C2C C2B ?

Important elements to succeed on the Web •  Visibility • Security •  Logistic •  Transparency

Successful firms on the Internet

The famous online dating service : : Same game, new rules !
•  Founded in 2001, Quoted in 2005 •  525,000 subscribers in2007 •  30 Millions subscribers in 2009 (purchase of Match.com) •  Revenues in 2008 : 130 M€

The famous online dating service : : Same game, new rules !
•  B2C business model : Free access to theprofilelist, Not free subscription to meet people (30€/month) •  Revenue based on subcriptions, not on advertising •  Communication : Aquisition of advert spaces, sponsored links

• 

Traffic :Dec 2007 : 1 M uniques / mois Fin 2008 : 2,2 M / jour Chiffre d'Affaire : 2008 : 5,7 M€

Nombre d'annonces diffusées : 1M Dec 2007 2,8 M Sept 2008 7,4 M Sept 2009 9 M Dec 2009 Sources de revenus du...
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