BECAUSE YOU ARE WORTH IT
L’Oréal was established in 1909, and by now the company is one of the leaders in the beauty market while providing a wide variety of products for each segment of its market tailored to meet expectations of its customers. L’Oréal does and has always have believed in the strategy on innovation and diversification. Due to the products’ uniqueness, L’Oréal’s product became well-known and popular among all ethnic groups, not depending on gender.

Introduction
• Before the facial cosmetics, L’Oreal was known as a hair-color formula developed by French chemist Eugene Schueller in 1907. It was then known as "Aureole".
• Established in 1909 • 100 year old company • Worldwide leader in cosmetics • Distribution: 130 countries

• 23 global brands

• 5 Key expertise: Hair care, Skin, Hair color, Make up & Fragrance • 67,662 employees worldwide
• 17.5 billion Euros consolidated sales in the year 2008

• Mass-market luxury brand image

Mission
The company’s mission is to promote an approach to beauty that is fun, affordable, fulfilling, genuine and generous while meeting all stakeholders’ expectations by providing a portfolio of deeply diversified range of products.

Divisions
• Consumer Products Division
• Professional Products Division • Active Cosmetics Division • Luxury Products Division

COSMETICS, UNIQUE EXPERTISE

A brand portfolio that is unique in the world

www.loreal.com

Market Overview
• The L’Oreal Group is present worldwide through its subsidiaries and agents. L’Oreal started to expand its products from hair-color to other cleansing and beauty products. • The L’Oreal Group today markets over 500 brands and more than 2,000 products in the various sectors of the beauty business. Such includes hair colors, permanents, styling aids, body and skincare, cleansers and fragrances. Indeed, the L’Oreal Group have reached the peak that all cosmetic brands sought after. • L’Oreal Groups could still be considered