M.A.C. (or Make-up Art Cosmetics) is a make-up manufacturer. It was founded in 1984 in Toronto by Frank Angelo. The first American store opened in 1991 in New York and it was the beginning of a great success story for the brand.

The product.

MAC Cosmetics was originally designed for professional use only. Yet it was not easy as it was on a market where brands such as Chanel or Dior were leaders. Frank Angelo, who was at first a photographer, noticed that these classic brands could not linked with the harsh lighting used in photography. So he created a make-up line which could resist it and really enhance actresses' beauty.
In fact, the main particularity of M.A.C. was to propose an amazing choice of eye shadows and foundations. That is to say that they have 148 different eye shadow colors, some with glitter effects, other with metal reflects, 160 lipstick colours, 17 foundation tones, from the lightest to the darkest...
Thus MAC was the first brand to offer make-up not only to look beautiful but to have fun using it, to be creative, to express one's personality.
And surprisingly, it was a real innovation on the market of cosmetics because, for example, classic brands did not offer foundations for black skins! Maybe because they did not care to make their products available for everybody. They meant it for a restricted number of customers.
On the contrary, the concept of MAC is make-up for everyone and every personality: “All ages, all races, all sexes”.
Moreover the quality of the products is undeniable. The pigments in the eye-shadows are really concentrated, four times more than in a Chanel eye-shadow so that it works as well on light skins as on dark ones.

The brand image.

The logo of M.A.C. is very refined. It conveys an image of professionalism and high quality, which is, as we said before, the main particularity of the brand. The packagings of the products are also very class and modern at the same time, which makes the brand attractive to