• Teenagers
    adults. One variable that impacts current and future spending power is the degree to which adolescents are autonomous consumers. This study reports on depth interviews conducted with adolescent girls in France and the United States for the purpose of identifying dimensions of adolescent consumption autonomy...
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  • Monographie de zara
    Stratégie d´entreprise : monographie de ZARA Introduction L’arrivée de la Chine a créé un grand bouleversement sur le marché mondial du textile. L’Europe en particulier, haut lieu traditionnel de la confection de vêtement, a connu des modifications structurelles de son industrie, avec la banalisation...
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  • Marketing
    price, place, promotion 4C : customer, cost, convenience, communication L’évolution du marketing : à la conquête de l’irrationnel. «client is the boss» l’entreprise doit apporter de la valeur 3 concepts «nouveau» ( mis a jour ) du marketing : Le lieu : Ou achète t-on ? ou achèterons nous...
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  • Uniqlo
    The  Casual  Clothing  Fast-­‐food   «  Made  for  all  »   The  brand   •  •  •  •  •  •  •    Created  in  1995  thanks  to  the  fusion  of  two  words  :  Unique  and  Clothing   Main  brand  (90%  of ...
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  • Guide de style
    The Research Process 3 The Assignment 3 Pre-Research 3 Thesis Statement 3 Source Material 5 Sources 5 Evaluating Sources 5 Evaluating Sources (continued) 6 Using your Sources Efficiently 6 Saving Time 6 Making Notes 6 Synthesis of Ideas 7 PLAGIARISM 8 What is Plagiarism...
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  • Droit anglais
    Introduction to British Law 12 weeks Week 1: Introduction History o Show map of United Kingdom of Great Britain and Northern Ireland  Jurisdiction  Wales and England, because they have the longest history of being together, English Law is this  Even though Scotland joined them in the 1700s, they...
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  • Management
    by: Mr. GOUFLANE Ali Presented by: BACHISSE Mohamed BENBACHIR Anas BENBACHIR Younes EL HASSANI Hajar Plan of the presentation Introduction I. Around the word Management 1. Definition of management 2. Etymology of management II. Management theories 1. Classical organizational...
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  • Stratégie de zara
    La Stratégie d’Internationalisation de ZARA : Victime de la globalisation et de la discrimination par les prix, le secteur européen du textile est dans l’obligation de faire face à ces nouveaux changements. Les plus importants marchés du textile sont l’Europe (135 milliards d’euros), les USA (100...
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  • The american economic model
    The American Economic Model Introduction The American economic model is the capitalistic model. The economy in the US is mixed with the American culture, civilisation and identity. The Americans believe that there is no equivalent of economic achievement anywhere else in the world. The American...
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  • Zara
    Management stratégique : ZARA [pic] Sommaire Introduction ………………………………………………………………………………….……..……..3 I. Diagnostic de l’environnement et capacités stratégiques de Zara 4 1. Diagnostic externe 4 A. Analyse de Porter. 4 B. Groupes stratégiques. 6 2. Diagnostic interne 8 A. Stratégie...
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  • Zazie dans le métro
    Nothing in Malle's filmography, or in the French New Wave in general, could prep you for the departure that Zazie dans le Metro (1960) represents – it's like a film from Mars, a very *French* Mars. It bears no discernible relation to his previous two features (nor the pioneering documentary made with and...
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  • Challenges
    A. THE GOOD NEWS: Globalization has many positive, innovative and dynamic aspects, all related to the increased market access, increased access to capital, and increased access to technology and information which have led to greater income and employment opportunities. There is no dearth of examples:...
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  • Ikea swot
    now the largest furniture manufacturer in the world. The word Ikea is just the acronym of Ingvar Kamprad, Elmtaryd represent the name of his parent’s farm and Agunnaryd is the name of his origin’s village (“Ingvar Kamprad Elmtaryd Agunnaryd”). The first Ikea store was opened in Sweden in 1958. The first...
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  • Music in mauritania
    Western Sahara the ways of the moors The Islamic Republic of Mauritania is where West Africa and the Maghreb meet-a huge, sparsely populated, country – stretching between Morocco and Senegal. Contrary to stereotypical descriptions that portray this chunk of the Western Sahara as being ‘the same as it was...
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  • Nespresso marketing case study
    INTRODUCTION World leader and pioneer of the portioned coffee out top of the range, Nespresso S.A proposes a high quality coffee that consumers can sample either in the comfort of their home or in prestigious restaurants, coffees, hotels and offices. The Nespress’ offer, based on a unique trilogy,...
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  • Report
    Synopsis Introduction 3 I/ The impact of culture on motivations 4 1. The different motivation models 4 a) Herzberg theory and motivations 4 b) Maslow 5 c) McClelland Theory – Theory of needs 6 2. The link of Hofstede’s, Trompenaars and Hall models with motivations 6 ...
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  • Peugeot strategy
    Business Organisations Coursework no1 [pic] SID: 2919203 Coventry University 2009-2010 Summary Introduction P.3 1. Background to the Company P.4 2. Marketing / Product Analysis P.6 a) Market trend P.6 b) Environmental Analysis P.6 1. PESTEL P.6 ...
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  • Hotel du louvre paris
    Report From 01/02/09 to 31/07/09 Prepared for Mrs. Ppacaloduca 
 Table of Contents INTRODUCTION 2 THE PLACE 3 THE ESTABLISHEMENT 6 MY MISSION 11 MY ENRICHMENT 12 SPECIAL POINT 14 CONCLUSION 19 1
 Introduction Here is the beginning of my training...
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  • Inditex
    sector situation analysis The textile industry is acting in a business of basic commodities. Being not substitutable it ensures a high demand around the globe. Especially here, in Europe, we can find leading fashion brands. Typically for the zone, like in the United States, firms are operating...
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  • Advertising methods improvement (publicité en anglais)
    advertising is something necessary in the process of selling a product. At the beginning, the power of promoting was not well known by sellers. But during its evolution, many understood the fact that it is essential to appeal the consumer and not to wait him. In order to this, advertisers have been capable...
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