Alcoholic Drinks - China

Euromonitor International : Country Market Insight

January 2011
List of Contents and Tables

Executive Summary 1 Alcoholic Drinks Market Experiences Flat Growth 1 Premiumisation Trend Developing Along With Economic Recovery 1 Domestic Players Maintain the Overall Leadership, With Multinationals Strong in the Premium Segment 1 On-trade Growing Faster 1 Healthy Growth Expected 1

Key Trends and Developments 1 Economic Recovery Pushes the Ongoing Premiumisation Trend 1 Focus on Young Consumers 2 Segmented Product Positioning 3 Key New Product Launches 4 Summary 1 Key New Product Developments 2009-2010 5 Specialist Retailers 9 Summary 2 Leading Specialist Retailers 2009 10 Market Merger and Acquisition Activity 10 Summary 3 Merger and Acquisition Activity 2009-2010 12 Summary 4 Speculated Merger and Acquisition Activity 2010-2011 12

Territory Key Trends and Developments 12 East China 12 Mid China 14 North and Northeast China 16 Northwest China 18 South China 19 Southwest China 21

Legislation 23

Taxation and Duty Levies 24 Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010 24 Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010 25 Table 3 Selling Margin of a Typical Beer Brand 2010 25 Table 4 Selling Margin of a Typical Wine Brand 2010 25 Table 5 Selling Margin of a Typical Spirits Brand 2010 26

Operating Environment 26

Market Indicators 26 Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010 26

Market Data 26 Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010 26 Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010 27