Analyse du groupe orange
6529 mots
27 pages
[pic]ORANGE GROUP ANALYSIS
SUP 4
AUDREY MARCOTTE
ADEL HEMAN
School year 2009 - 2010
SUMMARY
Introduction
I. GENERAL DATA OF THE COMPANY
1. HISTORY
2. GENERAL POLITIC OF THE COMPANY
II. FINANCIAL ANALYSIS
III. MARKETING ANALISIS
1. MARKETING STRATEGY
3.1.1 Goals:
3.1.2 Mission:
3.1.3 Strategic goal:
3.1.4Governance and organization:
3.1.5 Strategic field:
3.1.6 Strategic Activities:
3.1.7 Strategic themes
3.1.8 Strategic Positioning:
3.1.9 Orange’s strategy relevance
3.1.10 Strategic problems
3.1.11 Orange’s implementation of its strategy
2. SWOT ANALISIS OF ORANGE GROUP 3. PORTER’S FIVE FORCES ANALISIS
3.3.1 Porter’s five forces analysis applied to Orange on the French market of mobile telecommunications
2. Porter’s five forces analysis applied to Orange on the French market of high-speed Internet connections
Conclusion
Glossary
Introduction
In this report we will try to give a general overview and an analysis of the French telecommunication operator Orange.
The telecommunication sector is a faced-paced industry in which rivalry and competition are fierce.
How does orange, which was a state-owned company managed to be one of the leader in the telecommunication industry at the international scale, and how will it assure its future among rising rivalry? What are the company’s assets, and what can be done to impose its offer?
To answer this question we propose the following analysis:
In the first part we will present you the group and its activities, the second part is dedicated to the financial analysis, while the third will focus on its marketing strategy.
I. GENERAL DATA OF THE COMPANY
1. HISTORY
France Telecom is the main French company of telecommunications and the 71th world company. His main brand is Orange, which is going to