Analyse marketing iphone sur 3 pays européen
THREE COUNTRIES
EXTERNAL ANALYSIS
PESTEL
PESTEL FRANCE
France is a Constitutional Republic, we are in its Vth Republic since 1958 The actual president is Nicolas Sarkozy There are three powers :Executive, Legislative and Judiciary. The legislative power is shared by the National assembly and the Senate. The European policy : Since 1945, Europe became the principal line of development of the French foreign policy. France supports the establishment of new companies, for example the Toyota plant in Valenciennes set up in 1998, Toyota achieved low taxes and subsidies. Currency : euro GDP (gross domestic product) : $2.867 trillion France ranked at the 5th position on GDP‟s list Inflation : -0,2% Exportations : 601 $ (2008) Importations : 692 $ (2008) Product : engines & travel engines, aeronautic, plastic products, chemical products, pharmaceutical products, iron & steel, drinks, machines, capital goods, cars, oil, aircrafts , plastic products & chemical With an estimated population of 65.1 million people, France is the 19th most populous country in the world. France's largest cities are Paris, Marseille, Lyon, Lille, Toulouse, Nice, and Nantes. Social insurance system Retirement Minimum wage : SMIC (1337€ gross) Life expectancy : >80 years Unemployment :9,1 (2009) Human development index : 0,961 (very high) France ranked at the 8th position on HDI‟s list France is not the country of technology compared to other European countries as Scandinavian countries or Germany and Switzerland We can notice in an other point that there are more and more graduated in science and engineering, and France provides subsidies and helps in the launching of innovative companies. An abusive use of naturals resources since 2 centuries : an extremely polluted environment & eutrophication due to fertilizer Important naturals resources and biodiversity reforestation and replanting of trees Control Environment : Sustainable development, Fights against global