Sommaire Introduction (Edito) 2 I) How did low cost airlines appear? 2 a) What is a “low cost” airline? 2 History 2 b) How do they work? 2 1. Characteristics 2 2. Typical travelers 3 c) Economic crisis 4 1. What is an economic crisis? 4 2. Economic crisis of 2008-2009 4 3. What are the consequences? 4 d) Transport Company in decline 4 1. Why? 4 2. Alternatives 5 II) The air low cost 6 a) Market’s caracteristics 6 1. Indirect Competition: 6 2. Direct Competition : 6 b) Success and failure 8 1. Two successful airlines 8 easyJet 8 Strategies’ comparison 8 2. Why could not anybody be low cost? 9 III) The future of the low cost airlines 11 a) A possible cohabitation 11 b) Are the traditional airlines in danger? 11 c) What are the solutions for the traditional companies to save their place? 12 d) Low cost airlines are not either in a total safe position 13

Introduction (Edito)
Everywhere and all the time, people talk about the crisis. But which are the real effects on our lifestyle? Our habits of consumption change, our approach of the products and our perception of the quality evolve. So which are new criteria of consumption of the population? Some companies well-understood it and adapted themselves to these changes. The sector which will be developed in this article is the transport. This sector took benefits of the new ecologic and economic wave to create his alternatives. Moreover, one of the best successes of the “low cost” is still the airlines like Easyjet and Ryanair can show us with their great expansions. The low cost is definitely decided to seduce us. Does it mean the end of the airline called “luxurious” like Air France? But is this expansion will keep going or will reach the end at the top? I) How did low cost airlines appear? a) What is a “low cost” airline?
History
The first low cost flight that has succeeded was in America on May 9th 1949. With the advent of