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Code et Intitulé de l’UE : ANG G2 : Anglais complémentaire de Gestion
Nombre de crédits : 4
Public cible : Cette UE s’adresse aux étudiants désireux d’avoir une licence en Gestion.
Semestre : Sem. 6
Pré-requis : Pour suivre cet enseignement, vous devez être inscrits en Licence en Gestion, semestre 6.
Enseignant responsable de l’UE : (KODJOVI Kangnivi, Maître -assistant, Littérature de l’Afrique anglophone, cel : 90967558/ 99217875) …afficher plus de contenu…

While every homeowner in your community may need a furnace eventually, picking a subset, a type of consumer or a particular neighborhood, allows you to concentrate your effort. Your marketing will be significantly more effective if you reach the same audience two or three times, so your message can really sink in to them.
• Message: Now that you have identified your customer, what do you say to get their attention? Think about what is important to your customer, what keeps them up at night? Craft a message, which addresses their concerns, not what you want to sell. I met a financial planner who told me hiscustomers wanted choices. I had a hard time imagining many consumers laying awake at night worrying about not having enough choices. This was an important …afficher plus de contenu…

Environmentalists and conservationists have sensitized the general public and made it aware that many resources of ‘‘mother earth’’ are finite, and that we should not undo in one generation the work of nature over millions of years. More and more people feel that we have a duty to future generations to preserve what remains of our natural environment and of wildlife.
The green movement has convinced a number of consumers of the need for ‘‘green’’ or ‘‘eco- friendly’’ products, which are successfully retailed. But in a massively urban civilization where the prime-mover and the key-word is profitability, it is hard for governments and ordinary citizens to comply with the measures that ecologists advocate and that common sense