How does Apple improve the value of its offering?
Apple has several good points that improve the value of its offering like the concept of its products. It concept is unique, Apple created a real atmosphere, a “world” around its products. All theirs products are design, very nice looking. They look like different and they are prime quality, in fact the price is very high. We can, also see the value of its offering with the slogan “think different”.
With the iPhone, Apple made different commercials available on the website, the particularity of the commercials is that each single commercial show us a different and exact sight of the product, it show us a very particular sight and when you are watching it you are kind of impressed. All those commercial have the same construction; the beginning and the end are the same just as the music.
Apple improves the value of its offering also by the price of its products, they are very high, almost all the products made by Apple are expensive, that show us the prime quality of its products. Moreover, the Apple stores are very luxurious, very nice.
The ultimate point which shows us the value of the products is the notoriety. Apple has one of the biggest notoriety in this sector of activity. For example, if you look over the website of the store “Boulanger” (which is selling the Apple ‘s products), and you want a product for listening music, you can see one special section called “iPod” but you will not see a section for each the other brands.
Apple really fits into the market.

How does Apple manage the key aspects of the customer experience?

Customer experience is very important to keep and develop loyalty with customers. Apple tries to make customer experience as comfortable as possible. Indeed we can notice that in the retail stores all the products are in evidence, well presented and people can touch them, what allow the customers to handle it and realise how it was made, the advantages and the inconvenient