Apple
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,[6] the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007,[7] to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.[8] As of September 2010[update], Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide[2] and had worldwide annual sales of $65.23 billion.[2]
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.[9] Fortune magazine named Apple the most admired company in the United States in