Book consortium case

Pages: 6 (1338 mots) Publié le: 28 juin 2010
Book Consortium's IT Overhaul a Recipe for Success | |
|By Matt Kelly | |
|September 21, 2005 | |
|| |
|Case Study: A book distributor completely overhauls its business processes, resulting | |
|in a turnaround in sales and growth. | |
| |
| |
|Ask Don Linn to describe the stateof IT at Consortium Book & Sales Distribution Inc. when he acquired the company in 2001 and he |
|gives a tart three-word answer. It was, he said, "a whole morass." |
|That's apparently quite an understatement. As the nation's largest distributor of independent book publishers, Consortium, of St. |
|Paul, Minn., hadlimped along for 17 years with an IBM mainframe to apprise publishers of which titles were selling or not. |
|By the time Linn arrived, the rickety old database could barely muster up sales figures 30 days late—which, in today's online world of|
|book retailing, might as well be shelved in the out-of-print section. |
|"Itwasn't a threat at that moment, but it was pretty clear that if we couldn't give [publishers] timely information, perhaps somebody|
|else would," Linn said. |
|In his new role, Linn said he immediately became worried that the poor state of IT would become a strategic disadvantage, as|
|competitors were already gravitating toward more interactive systems. And so the ex-Wall Street banker and longtime bibliophile began |
|a new chapter in Consortium's operations. |
|"I thought that if we could be the firstest and the mostest, we could at least position ourselves to maintainour clients and maybe |
|get some new ones," Linn said. |
| |
|Consortium had been using two Pick systems—Unix databases developed by IBM during the Nixonadministration. Linn said they employed |
|closed data structures unable to interface with modern spreadsheets or CRM (customer relationship management) software. The result: |
|Sales reports sent to publishers were often paper-based and printed monthly. New reports required up to two weeks of custom |
|With 70 clients publishing about 12,000 titles, Linn said he quickly realized that the overhaul would have to go well beyond |
|installing new servers and software. He needed to map out Consortium's business processes, from dealing with customers to employees |
|talking among themselves to get tasks done. Once he had such an...
Lire le document complet

Veuillez vous inscrire pour avoir accès au document.

Vous pouvez également trouver ces documents utiles

  • Consortium
  • Consortium
  • Le consortium
  • Consortium
  • book
  • Book
  • Book
  • Book

Devenez membre d'Etudier

c'est gratuit !