Cham-Pang!

The Business Idea:
To remodel Champagne’s luxurious image by serving it in a can, a special drink that everyday people can enjoy. This product offers a unique experience to the lower classes that was once considered just for the very special occasion. It will be aimed at young people of 21 years and older, and therefore the price will adjust for this lower to middle-class younger market. The big influence that the media has on the citizens of the USA will help this product’s release into the USA market. Champagne in a can will be a joint venture with the Boizel Chanoine Champagne group and a canned drink company, a venture that will open up a broader market. The partnership will enable a fast entrance into this new market, for example mixing the Champagne group with Coca Cola will enable the product to be sold at fast food restaurants, clubs, bars, cinemas and on transportation services.

The Market:
The Boizel Chanoine Champagne group top three export countries are the UK, USA and Germany. “Champagne accounts for 25% of the volume and 75% of the value of the global sparkling wine market”.
Volume sales have decreased between 2008 and 2009, so a new market for Champagne will help.
The USA has a potential growth market for Champagne in a can, primarily because of its rich developed country, its culture for canned drinks consumption and the social inequality status that splits its citizens. There is a culture of consuming in big to excessive sizes and a superiority status that would really enjoy the availability of a superior drink like Champagne.
Champagne can be drunk with many different types of food; therefore the diversity of the USA’s cultures will be able to enjoy the drink with all kinds of meals.
We will aim this product for the diverse population of the USA who have working or lower middle-class incomes.
The diversification of ethnicity...
- The potential of growth is considerable, and they think that the market will know a