Summary

Summary 1

I) MARKET ANALYSIS: 2

a) Demographic analysis 2

b) The market's needs. 3

c) Our Target. 6

d) SWOT Analysis: 6

II) COMPETITIVE ANALYSIS: 7

1) FNAC: 7

2) Itunes: 7

3) Virgin: 8

III) MARKETING PLAN: 9

1) Product. 9

2) Place: 9

3) Price: 10

4) Promotion: 10

IV) OPERATING PLAN: 11

V) MANAGEMENT PLAN: 11

VI) FINANCIAL PLAN 11

I) MARKET ANALYSIS:

« Back to Black » develops a high-quality service for music professionals but, also black music fans, lovers and addicts. Our target market for our service is composed of 15-59 years old people living in Paris and his suburbs.

1 a) Demographic analysis

|Estimated population of the regions by age | | | | |
|at 1st January | | | | |
| |Under 20 years old |From 20 to 59 |60 and more |Total |
|Alsace |451 588 |1 018 528 |367 384 |1 837 500 |
|Aquitaine |717 986 |1 662 453 |795 061 |3 175 500 |
|Auvergne |291 186 |698 477 |351 837 |1 341 500 |
|Bourgogne |375 451 |840 149 |420 400 |1 636 000 |
|Bretagne |766 518 |1 624 204 |750 278 |3 141 000 |
|Centre