Summary
Chongqing Communication Institute is located in a high topography and out of urban. And the college is a military academy; the students stay in a narrower place and have a less connection with the outside. Therefore open the campus flower store within the campus is necessary to people who study, work or live in the campus.
This setup project sets the college as the place to operate a campus flower store and attempts to convenient to the students, teachers and residents who want to buy flowers in the campus to save time, to meet the growing demand on flowers in campus market, and to beauty the military school with flowers. Therefore, this paper analyzes the strength and weakness of the store in different aspects, including: strength and weakness; opportunity and threat; detailed strategies and activities. In connection with the solutions to the problem that the stores face in the market, the proposal intends to find out the best way to establish the better manager model, and to control the operation size and focus on the competitive brand effect to get the cost back within one year.

I Introduction
Setting the University as the place to operate a campus flower store, students and people living or working in the campus are supposed to be potential clients, this paper attempts to analyze the strength and weakness of the store in different aspects. In connection with the solutions to the problem that the stores face in the market, the proposal intends to find out the best way to establish the better manager model.

1.1 Purpose
a. It is convenient to the students, teachers and residents who want to buy flowers in the campus to save time.
b. To meet the growing demand on flowers in campus market.
c. To beauty the military school with flowers
d. The cost of the store is low and the investment is small. According to the total capital, we would control the operation size and focus on the competitive brand effect; therefore, we would get the cost back