Cas l'oréal
324 mots
2 pages
The Dutch subsidiary of L’Oreal has to make a decision quickly concerning the introduction of two products: Belle Couleur permanent hair colorants and the Synergie skin care line| |Belle Couleur permanent hair colorant |Synergie skin care line |
|Threats |The making decision process doesn’t take into account |Any new product can be quickly copied by the |
| |particularities from each country. It’s quite dangerous |competitors or retailers |
| |because if customers are not well targeted, it would be a |Prices of many competitors are lower |
| |flop. | |
| |On this market there are a lot of competitors | |
|Opportunities |It’s an usual product for women in this country (permanent |Cosmetics and toiletries are a developing market |
| |colors) |in the Netherlands, especially skin care products |
| |Dutch women have a new vision of permanent hair color: it’s |The market is available: women had more income, |
| |fashionable. This kind of product, which use to be for “old” |are independent and usually use this product |
| |people, is now even for young people |There is a fast-growing demand of skin care |
| |Compared with competitors, the price of this product is |products |
| |situated in the middle of the scale |Drugstores are not anymore the place were |
|