Case study franklin electronic publisher
1 – Summary on company: What? Products? Director? ….
2 – Current landscape
3 – Listed their initiative / problems and find a solution.
4 - 3 year financial plan
1- Brief summary on company
Franklin Electronic Publishers is a company in Electronic market. Franklin Electronic Publishers, Incorporated. The Group's principal activity is to design, develop, publishes and distributes electronic information on handheld devices, memory media cards and via Internet downloads. It also designs, develops and license to third parties, linguistic technology, such as spelling error detection software in thirty-six languages, for use in application software, electronic products and on the Internet. It was incorporated in 1983 in the Commonwealth of Pennsylvania; it is the successor to a business commenced in 1981. The President, Chief Executive Officer and director is Barry J. Lipsky
Franklin Electronic Publishers have 5 several kinds of products:
- Electronic books: Dictionaries, Children’s products, Test preparation, The Holy Bible, Entertainment Titles, Seiko Products, International Titles.
- Linguistic Technology: linguistic solution software with database of words in 36 languages.
- Electronic Organizers
- Translators: translations for words and phrase.
- Internet Enabled Content: Titles for downloading to handheld devices.
2 - Current Landscape:
|INTERNAL |Strengths |Weaknesses |
| |Market leader |Dependant upon a small number of third party |
| |Licence to publish and distribute |manufacturers |
| |Good reputation of the company |Dependent on an