Change management - marché automobile
2988 mots
12 pages
Monday 15th NovemberMSc 1
Change Management
Subject:
Discuss creating technological differentiation in an industry that has had a European cartel for more than 50 years, and that has focused on maintaining existing technology unchanged, using shared platforms and common production processes.
Table of contents
Introduction
I / History and evolution of the car industry
A: Growth since the early 1900s and technological breakthroughs
B: Standardization of the mean of production and new management theories
II/ Changes in the car sector
A: Changes in mentalities, perceptions of the car
B: New trends and adaptability of car constructors
III/ The effect of global economic crisis on car industry
A: From crises to highly innovative models
B: Solutions for automakers
Conclusion
INTRO
The automaker sector is a fascinating subject to realise how evolutive a business can be. Many meetings happened all around the world to emphasize this evolution and to show to the world what is the future in this very particular sector. All automakers’ CEO were last month at the “Mondial de l’automobile” in Paris. Almost 1.3 million visitors have been welcomed this year. Since 1898, this event is the place to be for automakers wanting to show their know-how and the mutations of their beloved cars. This year, 3 main subjects were approached: security, new energies/way of combustions and the impact on the environment.
This market has known many changes. For many years, production sites were in the national territory because of the proximity and the labour work available but now most of the cars are made in third-world countries. For automakers, an event like this is the perfect place to show what they are capable to product. Visitors don’t come to buy a car but to have fun and realize how things are evolving: what will look like my next generation car? Technologies are changing so fast that every year doesn’t look similar to the previous one.