Change management
9264 mots
38 pages
19/05/2009[pic]
Lecturer ; M. Vakola
[pic]
Academic year 2008 – 2009 Athens University of Economics and Business, Erasmus
I. Introduction ………………………………..………………………………………………3
II. Description of the company ..................................................................................................4
A. History ......................................................................................................................4
B. Mission and vision ....................................................................................................5
C. Group description and situation ..............................................................................5
D. Chain value ...............................................................................................................5
E. The swot matrix ........................................................................................................6
III. Objectives of the change ......................................................................................................7
IV. Implementation of change ...................................................................................................9
A. Change topology : rhythm and importance ..............................................................9
a. Pace of change ..............................................................................................9
b. Importance and nature of the change .........................................................10
B. Communication of change inside the company .....................................................12
V. Forces and people in the change .........................................................................................13
A. The forces involved