Coca-cola présentation de l'entreprise

1453 mots 6 pages
INDUSTRY
INTRO: The soft drinks market consists of bottled water, carbonates, concentrates, functional drinks, juices and RTD tea and coffee.
Market Analysis
The global soft drinks grew at a steady rate between 2004 and 2008. This trend looks set to continue over the forecast five year period. The global soft drinks market generated total revenues of $386.8 billion in 2008, representing a compound annual growth rate (CAGR) of 3.1% for the period spanning 2004-2008. In comparison, the Americas and European markets grew with CAGRs of 2.4% and 3.4%, respectively, over the same period, to reach respective values of $172.2 billion and $141.5 billion in 2008.
Market consumption volumes increased with a CAGR of 4.1% for the period 2004-2008, to reach a total of 387.7 billion liters in 2008. The market's volume is expected to rise to 474 billion liters by the end of 2013, representing a CAGR of 4.1% for the 2008-2013 period.
Carbonates’ sales proved the most lucrative for the global soft drinks market in 2008, generating total revenues of $180 billion, equivalent to 46.5% of the market's overall value. In comparison, sales of bottled water generated revenues of $77.6 billion in 2008, equating to 20.1% of the market's aggregate revenues.
The performance of the market is forecast to accelerate marginally, with an anticipated CAGR of 3.4% for the five-year period 2008-2013, which is expected to drive the market to a value of $456.3 billion by the end of 2013. Comparatively, the Americas and European markets will grow with CAGRs of 2.6% and 3.4%, respectively, over the same period, to reach respective values of $195.7 billion and $167.4 billion in 2013. Market Value Forecast
In 2013, the global soft drinks market is forecast to have a value of $456.3 billion, an increase of 18% since 2008. The compound annual growth rate of the market in the period 2008-2013 is predicted to be 3.4%. Market Volume Forecast
In 2013, the global soft drinks market is forecast to

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