The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who holdCoca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cansand bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.
Coca-Cola's advertising has significantly affectedAmerican culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit.
Although the company did start using the red-and-whiteSanta image in the 1930s, with its winter advertising campaigns illustrated by Haddon Sundblom, the motif was already common.
1941 saw the first use of the nickname "Coke" as an official trademarkfor the product, with a series of advertisements informing consumers that "Coke means Coca-Cola".
Coke's advertising is pervasive, as one of Woodruff's stated goals was to ensure thateveryone on Earth drank Coca-Cola as their preferred beverage. This is especially true in southern areas of the United States, such as Atlanta, where Coke was born. The Coca-Cola Companypurchased Columbia Pictures in 1982, and began inserting Coke-product images in many of its films
Coca-Cola has gone through a number of different advertising slogans in its long history, including"The pause that refreshes," "I'd like to buy the world a Coke," and "Coke is it”.
In October 2009, in an effort to improve their image, Coca-Cola partnered with the American Academy ofFamily Physicians, providing a $500,000 grant to help promote healthy-lifestyle education; the partnership spawned sharp criticism of both Coca-Cola and the AAFP by physicians and nutritionists.
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