“Nichita Stanescu” Theoretical Highschool, Ploiesti

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Student: Coordinating Teacher:

Bogdan FILIMON, XII S1 Cristina RUSU

2009

Table of contents

WHY SUCH A THEME? 3

HOW IT STARTED 4

THE NAME 5

THE COCA-COLA"CONTOUR BOTTLE" design 6

THE WODERUFF LEGACY 6

WWII 7

I’D LIKE TO BUY THE WORLD A COKE 8

THE NEW COKE 10

A WORLD OF CRITICS 11

COCA COLA NOW – „The Coke side of life“ 12

DID YOU KNOW? 13

BIBLIOGRAFY 14

WHY SUCH A THEME?

They started their journey with no end in their mind. That is the way to start any journey, in my opinion. They enjoy the ride rather than think about the final destination. They say “Always Coca-Cola” and they actually made it stay like that: “always”. Dr. John Pemberton founded the legendary name 110 years ago. It seems like his vision has set an example for all small businesses, which aim to become bigger and successful. Long before the world grasped the concept of capitalism, Coca-Cola had already spread throughout every country, city and village around the globe. People ask themselves: “Why is America so great? It has no impressive history and the culture is almost inexistent!” Probably the first answer that would come to my mind is that America is what it is for the names it has produced. It is a country which is lead mainly by power, a power that cannot only come from wealth, but also from achievements, popularity and influence. This is what Coca-Cola stands for, I believe: an influential corporation leading the most successful economy in the world. And how bad is it to be lead by such a giant like Coca-Cola? In the end, it promotes a dream, of not only being who you want to be, but also being able to reach out to what you really want. I think that the secret recipe does not only stand in the few ingredients that Dr. Pemberton has mixed. It stands