Danone analysis
Jad Benmimoun
Ali El Kasri
Youssef Zair
Negative effects of globalization through mass media
Globalization is the buzzword most argued nowadays. In short, globalization is the idea that attempt to make the world a small village, and delete all the mental boundaries. Globalization, as a concept, is most portrayed by technology and mass Medias. Lives of many of us depend on mass media means such as internet and TV. For instance e-business, keeping track with the news all around the world, global communication, access to resources of information and entertaining television shows are just some of many other provided services. Therefore, globalization, using mass media communication, can be very useful; meanwhile, it can be harmful when it ends up between evil hands. In fact, it can affect in a very negative way the beliefs of a society, as well as its economy and politics. In view of that, people in the third world countries should adopt a very critical view of the flow of information provided by mass media. It is clear that the introduction of mass media into underdeveloped countries had a great impact on their societies. Major changes have occurred in their lifestyles, as well as in their traditions and norms. For instance, the introduction of pornography in televisions and internet comes to disturb the morals and ethics of underdeveloped countries, driving children and adolescents to an abnormal sexual development, which in turn could lead to more catastrophic social consequences. According to Patrick (2009) “Many adolescents who view pornography initially feel shame, diminished self-confidence, and sexual uncertainty, but these feelings quickly shift to unadulterated enjoyment with regular viewing.” Also, with the removal of all boundaries between communities, the cultural exchange between nations and people in the world threatens vulnerable cultures. These cross-cultural exchanges, backed up with the deployment of important mass