VALENE Carla EMP Student 2010

The Disney Universe:
The vision of a man

Course: Entrepreneurship Teacher:

Disney individual assignment

Almost every child in developed countries heard the name of Disney once or saw a movie. Disney created a world of fantasies in the animation industry with speaking animals and is known for providing entertainment directed to adults and children alike, through cartoons, but also live-action movies, theme parks, and TV programs. Entertainment became global and he remains one of the major entertainers of the 20th century.

To depict the journey of Disney as an entrepreneur, let us start with the basis. Was Disney an entrepreneur? And most of all, why was he a successful one?

According to the Harvard definition, being an entrepreneur means “the pursuit of the opportunity beyond the resources” and “the ability to create something from practically nothing” (Timmons). Age 22, he created his first company with his brother, Roy, but had no contract. Fifty years after he died, the name and the values of the company still live on. He left a global brand, created from nothing else but his drawings and brought it, at the end of 2007, to be worth $76.36b. He was innovative and his company nearly dominates the industry.
This legacy is not only professional. Bridge and O’Neil: entrepreneurship is to “exhibit innovative behaviour”. On a personal scale, Disney created a family business based on values, and he acted as a role model: hard working, funny, loving person, he created amusement directed to children.

The childhood of Disney

Walter Elias Disney was born on Dec, 5, 1901, in Chicago. He has three older brothers and a little sister. The boys were very close from each other; Roy even became Walt’s lifetime partner in business. To him family is very important, and it will remain so in the company,