Ebusiness

1900 mots 8 pages
ISEG Toulouse
Internet council and training

e-Business 2010
Overview of the e-Business Market Methods and tools for the study and realisation of the Online Store.

Author : Olivier QUANEAUX

E-Business 2010
Conseil et formation Internet

Course plan

Introduction
History of the e-business – Actual market – Projection figures and tendencies

1 - Environment – Positionning - Viability
Carry out a strategic study of a specific market and evaluate the exploitation costs Market study – Offer’s performance – Targets – Exploitation costs

2 – Economic models – site architecture
Define a general architecture for the site and guide the choices of tools and partners Catalog - Order Process - Payments and insurances - Shipping - Administration.

3 – Marketing Strategy
Launch the shop on line with long term targets Online marketing – efficient launching methods – natural visibility – advanced tools

4 – Actual economic models
Cyber markets – Music - Online communities

e-Business - ISEG Toulouse – CAURI Developpement - quaneaux@cauridev.com

E-Business 2010
Conseil et formation Internet

History of e-Business 1/4

1970s : 1st use of real time data transferts in BtoB for Electronic Funds
Transferts (EFT) and Electronic Data Interchange (EDI) – Professionals use the web (not yet www) essentially to transmit purchase orders or invoices Online shopping, 1st integrated system for electronic commerce, was invented by Michael Aldrich in the UK in 1979

1980s : development of credit card Automatic Teller Machines (ATM) as a form of electronic commerce and the future tools of secured payment. All transactions use the switched public phone with a very poor Broad Band The travel booking systems SABRE (USA) and TRAVICOM (UK) start to be used Worldwide by Travel Agencies

1990s :

In 1991 Tim Berners-Lee writes the first web browser, WorldWideWeb, using a NeXT computer and invented the World Wide Web by transforming an academic

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