Introduction

I want to talk about today deals with this fabulous drink: “The coca cola”. Do you know how old coca cola is? More than a hundred years! And since, this drink has become famous all over the world. To tell you the coca cola story, we will talk about its invention at first, then its evolution and to finish the consequences of its success.

I) Invention of coca-cola.

It was invented in 1886 by a pharmacist called John Pemberton. Pemberton used to test medical formulas until one afternoon, while he was searching a remedy for headaches. The mixture was mixed to the sparkling water and tasted by customers of his pharmacy that all, to the unanimity, found it very special, unique and new.

Pemberton tried to make his customers buy it as a medicine. He told them it was a remedy for headaches. However he didn’t manage to make them believe him. Unfortunately, Pemberton was more an inventor that a business man. He didn’t even know that he invented one of the greatest products of the world.

Pemberton died in 1888 two years after inventing Coke. After his death, a man called Asa Candler bought the recipe for Pemberton’s medicine for the price of 2330$.

II) Evolution of Coca Cola

In 1892 he began an advertising campaign which was a success. He spent twelve thousand dollars on it. It was worth spending that much money because Coke has been the most popular drink in the USA for more than sixty years. Indeed, Candler applied a real strategy and transformed a simple invention in a real business. Thanks to him, this drink spilled a lot in USA.

Then in 1941, when the USA entered World War II, American soldiers began to travel all over the world. It was the drink that all American soldier had to drink everywhere, the one they prefered. And the president of Coca Cola Company promised to send their favourite drink wherever they would go. He actually sent five billion bottles of Coke all over the world to the soldiers. And that’s why, since the war