Global marketing floating bath case

3106 mots 13 pages
Floating baths

Global Marketing

TABLE OF CONTENTS
1. Introduction 3
2. Mission, vision an d objectives 3
3. Product presentation and SWOT 4 3.1. Product presentation 4 3.2. SWOT 5
4. The strategic triangle 6 4.1. Segmentation 6 4.2. Targeting 7 4.3. Positioning 8
5. The Marketing Mix 8 5.1. Product 8 5.1.1. Product Name 8 5.1.2. Capabilities / Features 9 5.1.3. Design / styling 9 5.1.4. Quality / durability 9 5.1.5. Warranty 9 5.1.6. Installation 9 5.1.7. After sale support 10 5.2. Price 10 5.3. Place 10 5.3.1. Distribution channels 10 5.3.2. Transportation Modes 11 5.4. Promotion 11 5.4.1. Promotion strategy 11 5.4.2. Advertising / Communication 11 5.4.3. Sales Promotion 12 5.4.4. Direct Marketing 12
6. Implementation & control 12 6.1. Money 12 6.2. Minute 13 6.3. Men 14
7. Conclusion 14

* Introduction

Those days, people are more and more subject to different stress and this stress is increasing especially in urban places. Due to this increasing speed of the life, pollution and stress, people are more and more concerned and touched by diseases. Thus, people are looking for treatment or remedies to solve their problems to improve their bad feeling situation.
In deed there is a huge wellness market 1.9 trillion $, that is extremely clustered and that is divided into two tendencies: * the reactive part which consist on the treatment of disease starting from first disease sign up to premature death, * and the proactive part which consist on preventing the disease to arise by addressing the wellness instead of reacting to the illness. They have many alternatives to treat the wellness from physical activities to relaxation stress control up to spirituality science.

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Our product, the floating bath, addresses the “proactive” part of the market being a solution crossing all existing concept.

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