Course: International Marketing Professor: Professor. Dr. R. Hünerberg University: University of Kassel(Germany) Program: European Master in Business Studies(EMBS) Year: Winter 2008/2009

By Ronan CHARDONNEAU

Notes
The following report has been realized in order to fit the examination requirements of the International Marketing course included within the European Master in Business Studies during the Winter semester 2008/2009 at the University of Kassel in Germany. This report added with a 30 minutes oral presentation on the same topic counts for 50% of the final examination regarding the course of “International Marketing”. The work requested to the student for these 50% is the following: « Select a company/ an industrial area and describe/ evaluate their international marketing context and concepts ». A homework report of 8 to 12 pages is expected to be handed in until Friday, 24th October 2008, 16.00. Individual presentation on 27th and 29th October(30 minutes). Because I chose to study the world of search engines for my final master thesis I think that studying Google international activity is the best example of a great international success story case. The work I am going to introduce here is unique, resulting from research and analysis I made on the topic since now three months. Some similar but pay analysis are available on the Internet. I for this reason do not allow the free publication or parts of this report without explicitly saying my whole name. This work is composed of one part of my research made to determine the topic of my final master thesis. Most of the information included in this report does not exist yet on the Internet I for most of them creating them and interpret them by making analysis which is in fact make all the added value of this report. Most of the information about Google on the Internet are only based on a national level(The United States) making this report on the internationalization of Google make it then quite unique.