Green marketing

27318 mots 110 pages
Green Marketing
How to integrate environment inside companies?

Table of Content

Executive summary .......................................................................................................................... 4 Introduction ...................................................................................................................................... 5 Part I: Green Marketing and sustainable development .................................................................... 7 1. Presentation ........................................................................................................................... 7 2. Sustainable development over the years ............................................................................. 12 3. Representative modeling of the environment ...................................................................... 14 4. Context ................................................................................................................................ 20 5. Limits .................................................................................................................................. 22 Part II: Marketing Mix ................................................................................................................... 27 1. Production ........................................................................................................................... 27 2. Product ................................................................................................................................ 29 3. Place .................................................................................................................................... 48 4. Promotion ............................................................................................................................ 56 5. The company

en relation

  • Green marketing
    330 mots | 2 pages
  • Le green marketing
    1590 mots | 7 pages
  • Green marketing
    929 mots | 4 pages
  • Green marketing
    345 mots | 2 pages
  • Marketing green
    1698 mots | 7 pages
  • Green marketing at rank xerox
    739 mots | 3 pages
  • Marketing vert
    2446 mots | 10 pages
  • Fiche pays angleterre
    1951 mots | 8 pages
  • Rapport de stage marketing
    7300 mots | 30 pages
  • Mix marketing
    2435 mots | 10 pages