Fait par 4IMCO2: Muradov Yuriy

Romulus Gessica

Corrigé par : Monsieur Chevallier

SUMMARY

I. History of the group

II. Curent situation

A. New Corporate Identity

B. Generating Clean Power

C. Objectives in worldwide durability

D. Financial data

III. Marketing analysis

A. Strategy of the group

B. SWOT

C. Concurence

IV. Recommendation for the future

A. Worldwide development

B. Management service

C. Customer service

V. Conclusion “Developing the Future of Hospitality”

I. History of the group

In 1919, Conrad Hilton launched what would become a global enterprise with one hotel in Cisco, Texas. A few years later, in Dallas, he built the first hotel to carry the Hilton name. By the late 1940s, Hilton became the country’s first coast-to-coast hotel chain and, soon after, expanded internationally. At each new opportunity, the Hilton Worldwide organization has demonstrated a dedication to quality and balanced performance through our management services that continues to lead the industry today.

The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including:

← Hilton ← Conrad Hôtels ← Doubletree ← Doubletree Guest Suites ← Doubletree Club Hôtel ← Embassy Suites Hôtels ← Hampton Inn ← Hampton Inn & Suites ← Hilton Garden Inn ← Hilton Grand Vacations Company ← Homewood Suites by Hilton ← Waldorf-Astoria Collection
Hilton Hotels is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand.

In 2007, Hilton Hotels Corporation was acquired by Blackstone Investment Funds. After that, the brand changed the name and