Implantation de candy up en chine

8059 mots 33 pages
29/11/2010

CANDY UP

SETTING UP CANDY UP IN CHINA

Autors : Anaïs Bartoli Amine Boudadi Claire Cathala Ouassim Hayani

Setting up Candy Up in China November 29th 2010

TABLE DES MATIERES I. BACKGROUND OF CANDIA ..................................................................................................... 3 A. HISTORY OF CANDIA ........................................................................................................................ 3 B. A WIDE RANGE OF PRODUCTS ...................................................................................................... 3 C. POLITIC OF INNOVATION ................................................................................................................ 4 D. AN INTERNATIONAL BRAND ......................................................................................................... 4 E. THE COMMITMENT QUALITY OF CANDIA ................................................................................. 4 II. BACKGROUND OF CHINA ...................................................................................................... 4 A. POPULATION: ..................................................................................................................................... 5 B. ECONOMY: ............................................................................................................................................ 5 III. SWOT AND PESTEL ANALYSIS ........................................................................................... 7 A. SWOT AND PESTEL

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