11/1/11

Johnny Hanna Marya and Alexandra Zbikowski

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Founded in 1976 Founder and CEO - Steve Jobs Mac, iPod, iPhone, Apple TV, etc. Named most admired company in the US in 2008 and in the world in 2009 by Forbes

• Mission Statement: o Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

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• http://www.youtube.com/watch?v=q9KTnsGsd_0

• Introduced on January 27, 2010 • Available April 3, 2010 (Wi-Fi model only in US) • 2 versions: Wi-Fi and 3G • 3 capacities: 16, 32, and 64 Gb • Specs: 9.7 inch LED screen, multi-touch, digital compass, accelerometer, GPS (on 3G version only) , Bluetooth • 10 hour battery life

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Safari

iPod

iTunes

iCal

Contacts

Maps (source: Apple, Inc.)

Notes

YouTube

App Store

Video

and so much more….

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• eBook reader (Amazon) o Magazines

• Gaming device (Sony PSP) • iWork suite (Netbooks) • Other

Product Price Place Promotion

• Apple iPad • $499-$699 – 16-64gb Wi-Fi version • $629-$829 – 16-64gb 3G version • The world

• TV ads and online

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Product Price Place Promotion

• Core Product: Portable, user-friendly device that addresses the mobile and fast needs of the consumer • Actual Product: Apple iPad • Design • Ultra thin, ultra light (1.5lbs) • Quality • Durable, only one button • Features • Instant on • Thousands of apps • Augmented Product: App Store, Apple Care, Add-ons

Product Price Place Promotion
• 3G data plan sold seperately • $14.99 for 250mb/month • $30 for unlimited

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Product Price Place Promotion

• Channels: • Apple Store • Apple