Le groupe orange
6543 mots
27 pages
[pic]ORANGE GROUP ANALYSIS
SUMMARY
Introduction……………………………………………..…….3
I. GENERAL DATA OF THE COMPANY………….….4
1. HISTORY……………………………….….4
2. GENERAL POLITIC OF THE COMPANY….6
II. FINANCIAL ANALYSIS……………………………. 11
III. MARKETING ANALISIS…………………………….15
1. MARKETING STRATEGY……………..….15
3.1.1 Goals…………………………………………………..….15
3.1.2 Mission………………………………………………….….15
3.1.3 Strategic goal……………………………………………….16
3.1.4Governance and organization…………………………………….16
3.1.5 Strategic field……………………………………………….16
3.1.6 Strategic Activities…………………………………………….17
3.1.7 Strategic themes……………………………………………….17
3.1.8 Strategic Positioning………………………………………….17
3.1.9 Orange’s strategy relevance…………………………………….18
3.1.10 Strategic problems………………………………………..….19
3.1.11 Orange’s implementation of its strategy……………..………….20
2. SWOT ANALISIS OF ORANGE GR……….21 3. PORTER’S FIVE FORCES ANALISIS….….27
3.3.1 Porter’s five forces analysis applied to Orange on the French market of mobile telecommunications…………………………………………………….27
2. Porter’s five forces analysis applied to Orange on the French market of high-speed Internet connection…………………………………………28
Conclusion…………………………………………………....30
Glossary……………………………………………………....31
Introduction
In this report we will try to give a general overview and an analysis of the French telecommunication operator Orange.
The telecommunication sector is a faced-paced industry in which rivalry and competition are fierce.
How does orange, which was a state-owned company managed to be one of the leader in the telecommunication industry at the international scale, and how will it assure its future among rising rivalry? What are the company’s assets, and what can be done to impose its offer?
To answer this question we propose the following analysis:
In the first part we will present you the group and its