The imports of foreign wines in China and the opportunities of development:

I) The imports of foreign wines in China :

Why foreign wines are successful in China? Chinese people prefer more red wine than white wine; the red wine represents 80% of their consumption, and the white wine only 20%. The consumption of foreign wine in Chine, increase constantly, on one part because of a fashion phenomenon, and secondly for the recognition of a high social status. Wines are principally chosen in function of their price, their packaging, their advertising, their origin, and the recommendation made by the close friends. The consumption is still occasional: the consumers prefer sample some wine only for special occasion rather than during a meal. The Chinese New Year, the 1er May, the national holiday are the period during whom importing realize their essential turnover.

Recognized for their qualities, in particular in urban area, foreign wines remain nevertheless not really affordable for the middle class. The potential consumers of westerns products are concentrated on the coastal area and around the big metropolis like Beijing or Shanghai.

The imports increase from year to year.

=> In 2007, the imports of wines were in volume of 1100 millions of hectoliter (+81% comparing to the year 2006) and in values of 188 millions of Euros (+71% comparing to the year 2006)

-The imports of wine in bottle overtake the imports of wine in loose.

The growth of wines imports is today; pull by the wine in bottle which answers to an increasing request of Chinese consumer for some wines with good qualities.

However, the imports in loose in volume are still important, because of the absence of quality in the Chinese production which necessitate to turn to some dilute practical.

-The French position in China: France is the first foreign supplier in China.

French wine are considered as the best in the world;