SFGate January 12, 2011 04:00 AM Copyright SFGate. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. [pic]
Wednesday, January 12, 2011
San Jose, CA (Vocus/PRWEB) January 12, 2011
The global frozen foods market continues to expand even in the wake of adverse economic conditions, driven by consumer desire for convenient and faster-to-prepare foods. Further, the advent of innovative products and packaging, and growing health consciousness of consumers are also contributing to increased consumption of a wide variety of frozen foods. The market has managed to overcome the recession owing to the increased demand for healthy and convenient products. The advent of new freezing technologies is allowing manufacturers to preserve nutritional content in fruits and vegetables for longer times.
The United States and Europe collectively account for a major share of the global market, as stated by the new market research report on Frozen Fruits and Vegetables. Asia Pacific and Latin America are the fastest growing regional markets for frozen fruits and vegetables with CAGR ranging between 4% and 5.5% for the period 2007-2015. Changing consumer preferences and requirements significantly influence trends in the frozen vegetables and fruits market, driving the launch of several new, value-added products such as frozen entrees, vegetable mixes, prepared meals, pasta, and vegetables in sauce. Demographic factors also influence market developments, as evident by the launch of single-serving frozen vegetables packaging, which is aimed specifically at addressing the needs of a growing category of single - young or elderly - customers.
The frozen vegetables market in the United States continues to witness growth, despite the adverse economic conditions. The introduction of novel preparation