924 mots 4 pages
McDonald's, we’re lovin' it?
Since we have studied MNEs, today we are going to present you one of the biggest. A « restaurant » (if we can call that a restaurant...) that you all know. When you hear the word « fast food » what is the first thing that you think of?
Mc Donald's of course!
The company was created in 1954 by Ray Kroc. He was inspired by a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items—burgers, fries and beverage.
Starting with this simple idea, who would imagine that 56 years later Mc Donald's will be the world's biggest chain of fast food restaurant?

I. The McDonald's empire
First, I'll give you some figures that prove that McDonald's has become a real empire * 32000 restaurants through the world * In 117 countries * 75% of them are franchised restaurants * 1.7 million worldwide employees ( for example in the US among 8 employees at least one have worked in McDonald’s firm once in his lifetime) * More than 58 million customers each day * 4.5 millions of benefits in 2009
A McDonald's restaurant is operated by a franchise, a subsidiary, or the company itself.
The firm's incomes come from the rent, royalties and fees paid by the franchisees and also from the sales in company-operated restaurants.
The success of the company is based on a simple concept. McDonald’s has a strategy of adaptation in countries where they were established. Indeed, this multinational adapt itself to the local culture.
On one side this deviation is made to respect regional food taboos (such as the religious prohibition of beef consumption in India), on the other side it made to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia). With its small prices, the chain is affordable for everyone and that's its strength especially in time of

en relation

  • Oral fas food
    338 mots | 2 pages
  • Mac donalds communication
    1161 mots | 5 pages
  • Give me a big mac
    605 mots | 3 pages
  • La stratégie de publicité de macdonald
    262 mots | 2 pages
  • Junk food
    281 mots | 2 pages
  • Slow food/ fast food
    668 mots | 3 pages
  • Les petits princes
    2612 mots | 11 pages
  • L'offre de la restauration rapide
    1651 mots | 7 pages
  • la stratégie marketing de McDonalds
    4185 mots | 17 pages
  • Acrc mc donald's
    1192 mots | 5 pages
  • Les politiques de dividendes
    1708 mots | 7 pages
  • Analyse Mac donalds
    389 mots | 2 pages
  • Mac donald
    35220 mots | 141 pages
  • American influence(non corrigé)
    291 mots | 2 pages
  • Business statergy : pizza hut / mc donald
    637 mots | 3 pages