“We began using Microsoft Dynamics CRM 3.0 when we started operating as a separate group. We needed to create our business processes from scratch, and Microsoft Dynamics CRM gave us the flexibility to do that.”

Wayne Lopez, Senior Manager of Business Applications, Manheim Online Solutions

Manheim is the world’s leading provider of used vehicle auctions and related services. Operating in 140 locations in 19 countries, the company and its subsidiaries processed sales of 10 million vehicles in 2008. Manheim formed Manheim Online Solutions to manage Internet activities for its family of companies, including video streaming of auctions, Manheim.com, and OVE.com. Manheim realized that it needed better insight into customer and transaction data. With help from Microsoft® Services consultants, the Manheim team planned, designed, and deployed Microsoft Dynamics® CRM. Now, the company has a solution that imports and exports critical information from other business applications and provides more relational customer data. Manheim gained a more complete view of its customers and their transactions, which improves the company’s sales, marketing, and customer service efforts.

Business Needs
Manheim, a subsidiary of Cox Enterprises, is the world’s largest provider of used car and truck auctions, and related services. The company began with a single auction site in 1945, in Manheim, Pennsylvania. Today, Manheim is headquartered in Atlanta, Georgia, and operates vehicle auctions and related services, including repair, reconditioning, and financing in 140 locations in 19 countries. In 2008, the company and its subsidiaries processed sales of 10 million vehicles.

Manheim Online Solutions manages online activities for the Maheim companies and maintains three primary online systems:
Manheim.com, which handles corporate information and content for the parent company.
Simulcast, a video-streaming service that lets buyers and seller participate in the physical auctions from