Marché de l'eau potable aux philippines

Pages: 10 (2349 mots) Publié le: 31 janvier 2011
Contents

Part I: Global Presentation of the Philippines:……………………………………………………………… 3
Economy
Demography
Politic
Infrastructures

Part II: The water market and competitive issues…………………………………………………………5
Existing systems
Market size/ Demand / Growth potential
Competitive Issue and ease of doing business

Part III: Our strategy and recommendations………………………………………………………………….7Product
Price
Distribution
Communication
Recommendations

Sources…………………………………………………………………………………………………………………………… 9
Appendices:
Classification figures
Map of the Philippines’ archipelago

I. Global presentation of the Philippines



Capital :Manila

Population : 97,9 million (13th world rank)

Official Languages: English and Tagalog

Life expectancy : 70.8 years

Access topotable water: 93%

Literacy : 93,3%

GDP per habitant in 2010: $1,382

N° of islands:7107 (2000 are habited, 11 have 90% of the country land and 2400 don’t have any name, also,)

• Economy :
The Philippines avoided most of the effects of the world recession in 2009. Despite two major typhoons in the second half of 2009, Gross Domestic Product (GDP) extendedby 0.9 % last year.
For 2010,GRP economic planners predict a growth range of between 2.6 % and 3.6 %.

One of the main stimuli for consumption this year was the May 2010 elections. Indeed, some economists expect GDP to rise by around half a point by increasing consumption and providing jobs as a result of election-spending.

• Business indicator index: 81th rank on 180.

• Average rate of annual inflation between1990–2008 : 7%
• Loss of restrictions on global importations: 6.78% (Economic freedom of the world annual report).

• Corporate income tax : 35%
• Natural resources exploited: gold, chrome, copper, steal
1st exporter of coconuts and tobacco. 2nd word biggest exporter of pineapples and bananas

• Total renewable water resources: 479cuKm in 1999

Mc Kinsey’s consultants are convinced thatPhilippines are the challenger country just behind India on some sectors like Off shoring businesses. Globally, it is considered as a quick growing economy whose population’s income is expected to rise in the following years. Extract from the Mc Kynsey Global Institute Study:


• Demography
Age repartition of the population:
- 0-14 years: 35.2%
- 15-64 years: 60.6%
- 65 years and over: 4.1%Religion : Mostly Christians (92%), Muslim (4%), rest (3%)
Health: 120 doctors for 100 000 people: the health system is weak.
If the population currently lives an amelioration of its living condition, we can note that 23% is still living under the international level of the poverty ($1.25). The access to potable water still only concern 30 % of the population, and 35% develop diseases due to theunclean water.

• Politic

Political System:Democratic republic inspired from the USA’s one.
President : Benigno Aquino III
Political stability: a stable environment, less violent and more stable in politic since 2008 due to the European partnership.
Corrupted country: 125th on 160 countries.
The political system is stable but corrupted and we have to handle this difficulty if we want tomake business in the country: do we agree in giving money to the representatives or not?

• Infrastructure
There are4 airports, and 5 harbours.
The road network on the main islands is quite developed but it is in very bad shape.
Moreover the goods transport is mostly made by boats because of the archipelago geography.
Globally, the infrastructure is a weakness of Philippines. It will beimportant to negotiate good rates with the most efficient boat transporters and to concentrate our sales in the cities and towns on the sea banks.

II. The water market and competitive issue:

The Filipinos always had a water culture: they are a “people of the sea”. When they decided to settle themselves on land, the places were chosen for their natural water resources and each house always...
Lire le document complet

Veuillez vous inscrire pour avoir accès au document.

Vous pouvez également trouver ces documents utiles

  • L'eau potable
  • L'eau potable
  • L'eau potable
  • L'eau potable
  • Comment rendre l'eau potable ?
  • L'eau potable est une nececité
  • Accès a l'eau potable
  • l'eau potable en baisse

Devenez membre d'Etudier

Inscrivez-vous
c'est gratuit !