Marché de la décoration en indonésie
39376 mots
158 pages
END-MARKET STUDY FOR INDONESIAN HOME ACCESSORIESDECEMBER 2007 This publication was produced for review by the United States Agency for International Development. It was prepared by Ted Barber of DAI with technical supervision and inputs from Marina Krivoshlykova of DAI.
END-MARKET STUDY FOR INDONESIAN HOME ACCESSORIES
The authors’ views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government.
CONTENTS
PREFACE...........................................................................................IX ACRONYMS.......................................................................................XI EXECUTIVE SUMMARY..................................................................XIII I. INTRODUCTION .............................................................................. 1 SENADA AND TARGET ENTERPRISES .......................................1 OBJECTIVE OF END MARKET STUDY ..........................................1 II. THE GLOBAL MARKET FOR INDONESIAN HOME ACCESSORIES ............................................... 2 DEFINITION OF HOME ACCESSORIES AND CHALLENGES ASSOCIATED WITH DATA COLLECTION .......................................2 GLOBAL MARKET FOR HOME ACCESSORIES AND MARKET SEGMENTS ..................................................................3 KEY PLAYERS AND DISTRIBUTION CHANNELS ............................7 KEY TRENDS IN DISTRIBUTION CHANNELS ...............................12 PRICE SEGMENTS AND KEY TRENDS ........................................13 KEY EXPORT COUNTRIES AND IMPORT MARKETS FOR HOME ACCESSORIES WORLDWIDE ...........................................14 Global Trade in Home Accessories............................ 14 Import Markets for Home Accessories Produced in Any Country ........................................... 15 Competition in Home Accessories ............................. 18 Importers of Indonesian Home