1. Market research

1. Market back ground research

1.1.1whole: Trend of man’s wear, how is the revenue of the whole man’s market last year,

The spring 2010 is near and now it is time to think about fashion men trends 2010. We propose you to start with coat as it is considered to be one of the most comfortable and hard-wearing overclothes. Classic fashion is again on the wave of fashion men trends 2010. But all classic fashion clothes carry some peculiarity in themselves: quirky models, bright colors and original fittings, for example leather or velvet trimmings.In the most designers collections you will come across such colors as black, white, gray and brown.

This double breasted cotton peacoat with wide lapels may suit blond men with sporty figure. It is classic enough for the office work wearing with dress pants and at the same time gives perfect combination with jeans. Large horn buttons engraved with the Burberry logo. Two welted slash pockets at front are very useful for men who are always on the move.

Something new :velvet, this one I was thinking about we give suggestion like a choose of material, which can make us different from other team.

Men's velvet is by no means a new trend; it has been a fabric of choice for the most fashion forward gents for some time now. And yet so many still opt for the wool suit, or sports coat, over the velvet one. To their detriment. Wool, no matter the thread count, remains the safe option. Velvet is the sexualized one

This is tom ford velvet

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http://www.fashionising.com/trends/b--mens-velvet-clothing-4505.html#mensvelvet

in this site you have everything about velvet in men’s wear.

1.1.2 Luxury man’s wear, in the world, revenue, trend-

1.1.3 Material country price

1.1.4 Case study about

1.1.1.1Thom Browne, tom ford.

1.1.1.2marc jacobs, tom ford new brand but good

1.1.1.3 ysl, lanvin,dior style good but expensive

2.