Market research china
12833 mots
52 pages
The China Source BookA collection of insights into China’s consumers in the year of the 2008 Beijing Olympic Games
TNS China Source Book
TNS is the sixth sense of business™
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China Source Book – Contents
A welcome message from TNS China, CSM Media Research and CTR Market Research China’s market research industry races ahead
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China’s view of the world
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Hypermarkets are helping to create a new shopping culture among China’s middle classes
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Guide your marketing in China with these 10 important consumer trends
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The making of China’s Olympic dream
2
China is competing with Germany and the UK as the world’s third largest market for advertising
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Online China enters new territory How the China Olympic Sponsorship Benchmarking System is helping Olympic sponsors measure their return on investment
3 8
China’s car market shifts into top gear Will China’s cosmetics market soon eclipse the United States?
9 14
How China’s taste for luxury is growing
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Who are China’s favourite sports stars? The TNS China Sports & Sponsorship Barometer provides some insights
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Insights into China’s elderly – the fastestgrowing segment of China’s population
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Is Mobile Instant Messaging about to overtake SMS in China?
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China’s TV shows tune into the Olympics
5
A look at China’s booming credit card industry
11 17
Short biographies of our TNS experts
TNS China Source Book
TNS is the sixth sense of business™
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Welcome to the China Source Book
It’s a well-worn cliché that China’s 1.3 billion population represents the world’s largest market. With a GDP in 2007 of RMB 24.6 trillion, it’s no surprise that China is a magnet to the world of business. But a variety of other statistics bring China into a much sharper focus. At the end of 2007, there were 547,286 million mobile phone subscribers, and 210 million active Internet users.