Business School

INDEPENDENT STUDY (26342)

Marketing Communications in an electronic music record label

Hand-in date: April 23th 2010 Student number: 200906364 Word count: 5741 Tutor: David Tucker Supervisor : Fiona Walkley
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Acknowledgements

I would like to thank Fiona Wakley, my supervisor, for her guidance and significant support. I am very grateful to her for having helped me to clear out some points. Also a big thank you to David Tucker, my tutor, for his hints and having helped me to choose the right subject and a relevant structure for my work. I also don’t forget all the others who have contributed to finalising this report by their usual warm backings.

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Contents

INTRODUCTION..............................................................................................................................4 TERMS OF REFERENCE.....................................................................................................................................5 RESEARCH METHODOLOGY .....................................................................................................5 FINDINGS .........................................................................................................................................7 > MARKET STUDY .............................................................................................8 > RECOMMENDATIONS TO IMPLEMENT MARKETING COMMUNICATIONS IN CITIZEN RECORDS .............................................11 LIMITATIONS OF THE STUDY ..................................................................................................16 CONCLUSION AND RECOMMENDATIONS ...........................................................................17 APPENDIXES .................................................................................................................................19 > APPENDIX 1 ....................................................................................................19