The Marketing Mix
CHEVALLIER Eva & VENET Coline
Study of the marketing mix of two anti-wrinkle creams, one of the big brand, and one at the more accessible price.
The first one of thebrand Dior : capture Total Cream Multi-perfection :
1 - Quality : Of Luxury.
2 - Launch : August 15th, 2006 date launch.
3 - Branding : Dior.
4 - Reputation : Very goodreputation, listed 5 stars on consumers' sites.
5 - Support : Jar of cream.
1 - Special deals : Not special affairs, the price 50 ml is fixed to 130€ it is a product appreciated bythe consumers.
2 - Discounts : Except during the sales, Dior does not make particular discounts, it offers samples during the big purchases.
1 - Distribution : Dior has an on-linesite, stores, we can find mark it in certain stores as Sephora in France.
2 - Delivery : Possible deliveries, if we command on internet apr example.
3 - Accessibility : This product is not availablein hypermarkets, it is possible to buy it directly on internet, on Dior's site, or in shops Dior, as well as in certain stores of Séphora.
4 - Location : Paris, Nice, Cannes, Deauville, Lyon,Saint-Bon-Tarentaise, Saint Tropez.
1 - Direct Marketing : Dior's site, publicity on the television and in them go shopping.
1 - Customers : Customers having generallygood income.
2 - Competitors : Chanel, Givenchy... All the big brands, which make by-products.
3 - Sales forces : The brand image.
The second of the mark(brand) Séphora: great lisseur wrinkleSPF 15 :
1 - Quality : Good quality the consumers estimated it from 4 to 5 stars.
2 - Launch : June 6th, 2009.
3 - Branding : Séphora.
4 - Reputation : Good reputation.
5 -Support : Jar of cream.
1 - Special deals : The price(prize) of the product is 23.30€ for 50ml.
2 - Discounts : Discounts with the loyalty card for the accustomed customers,...
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