Marketing

8371 mots 34 pages
Chapter 1

Introduction

The Internet has become a large market for companies; some of the biggest companies today have grown by taking advantage of the efficient nature of low-cost advertising and commerce through the Internet; also known as e-commerce. It is the fastest way to spread information to a vast amount of people simultaneously. The Internet has also subsequently revolutionized shopping—for example; a person can order a CD online and receive it in the mail within a couple of days, or download it directly in some cases. The Internet has also greatly facilitated personalized marketing which allows a company to market a product to a specific person or a specific group of people more so than any other advertising medium.

Examples of personalized marketing include online communities such as MySpace, Friendster, Orkut, and others which thousands of Internet users join to advertise themselves and make friends online. Many of these users are young teens and adolescents ranging from 13 to 25 years old. In turn, when they advertise themselves they advertise interests and hobbies, which online marketing companies can use as information as to what those users will purchase online, and advertise their own companies' products to those users.

A very ineffective way of advertising on the Internet is through spamming an email with advertisements. This is ineffective because, now, most email providers offer protection against email spam. Most spam messages are sent automatically to everybody in the email database of the company/person that is spamming. This way of advertising is almost like using adware.

Adware is another ineffective way of advertising because most people simply close a popup window when it shows up, not bothering to read it.

2

1-1 Marketing

1 1-1-1 Definitions

Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell

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