Marketing

10702 mots 43 pages
|OUTLINES |Page |
|Introduction |02 |
|CHAPTER I: Generalities about Marketing |03 |
|Definition of marketing | |
|The history of marketing | |
|Types of the business orientation | |
|Types of marketing | |
|Principles of marketing | |
|The importance of marketing | |
|Criticism of Marketing | |
|CHAPTER II: The Marketing Mix (4Ps) | |
|Introduction to Marketing Mix | |
|Product | |
|Price | |
|Promotion

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