Marketing

4743 mots 19 pages
Academia de Studii Economice
Facultatea de Contabilitate si Informatica de Gestiune

Analiza pieţei de ice tea

- proiect marketing -

Bucuresti, 2006

Cuprins :

pag

1. Scurt istoric al produsului la nivel mondial si national ............................3

2. Analiza ofertei de ice tea...........................................................................4 2.1 Prezentarea principalilor ofertanti : Lipton Ice Tea si Nestea...............4 2.2 Volumul vanzarilor de ice tea si repartitia vanzarilor pe ofertanti........5 2.3 Elemente care individualizeaza ice tea-urile.........................................7

3. Analiza cererii de ice tea...........................................................................7 3.1 Principalele segmente de piata consumatoare de ice tea ....................7 3.2 Locuri de cumparare si consum ..........................................................7 3.3 Scurt raport al cercetarii calitative ......................................................8

4. Distributie................................................................................................10

5. Promovarea ice tea-urilor........................................................................10

6. Previziuni asupra pietei de ice tea din Romania.....................................11

7. Anexe......................................................................................................12 7.1 Gama sortimentala de ice tea pe piata internationala.........................12 7.1.1 Lipton Ice Tea..............................................................................12 7.1.2 Nestea...........................................................................................14 7.2 Evolutia

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