Marketing
14115 mots
57 pages
TMVo l u m e 5
Issue 2
™
2007
F o r m e r l y p r o d u c t m a r k e t i n g. c o m
The Art of Panels Online Thought Leadership
Transform Your Company Into a Trusted Resource for Your Buyers
Are You Decent?
The Naked Truth About Product Management Performance
Software Development’s Evolution Toward Product Design
Communicating Strategy and Vision for Your Product
Planning Resource alignment Building the roadmap Communicating internally and externally Tracking progress
PRAGMATIC ROADMAPPING™ is a one-day, facilitated session offering techniques for planning, consolidating and communicating product strategy information to different audiences. Using practical, real-world examples and best-practice techniques, attendees will enjoy a fast-paced, content-rich curriculum combined with practical hands-on application.
Course designed for
Members of the product management, marketing and development teams tasked with planning product direction and communicating product strategy. Attendees should have some experience or knowledge of their product lifecycle.
New
inar ! Sem
PRAGMATIC ROADMAPPING
Align your Product Strategy with the Market
™
Visit www.PragmaticMarketing.com/Roadmapping or call (800) 816-7861 to register
The Industry Standard in Technology Product Management and Marketing Education
The Pragmatic Marketer™
16035 N. 80th Street, Suite F Scottsdale, AZ 85260 Pragmatic Marketing, Inc. CEO Craig Stull President Phil Myers Managing Editor Kristyn Benmoussa ____________________ Contributing Writers Daniel Cook Alyssa Dver Steve Johnson Guy Kawasaki David Meerman Scott Interested in contributing an article? Email submissions to kbenmoussa@pragmaticmarketing.com
No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical photocopying, recording or otherwise, without the prior written permission of the publisher. The Pragmatic