Mcdonald
5434 mots
22 pages
McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily.[4] In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006,[5] and owned the restaurant chain Boston Market until 2007.[6]A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.[7]
McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit.
Contents [hide]
1 History
2 Corporate overview
2.1 Facts and figures
2.2 Types of restaurants
2.3 Playgrounds
2.4 Redesign
2.5 Business model
2.6 Shareholder dividends
3 Controversies
3.1 Arguments in defense
3.2 Environmental record
4 Legal cases
5 Products
6 Headquarters
7 Advertising
7.1 Children's advertising
7.2 Sports awards and honors
8 Global operations
9 See also
9.1 Competitors
10 References
11 Further reading
12 External links
History
McDonald's Logo used from 1968 to 2003. It still exists at some restaurants.
"Speedee", the former mascot of McDonald's before his replacement by Ronald McDonald.
Concept version of Ronald McDonald.
Main article: History of McDonald's
The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their