Pages: 6 (1450 mots) Publié le: 16 décembre 2010
The Future of the Erosion.

1. Vocabulary

Content : Contenu
Feature : fonctionnalité
Purveyors : fournisseur
Pattern : représentation
Rear-view mirror : rétroviseur
Mankind : l’humanité
Current : actuel
Middle age : Moyen-âge
Ads : petites-annonces
Items : article, rubrique
News Items : faits divers
To ape : singer ?
Landscapes : paysages
Involvement : participationOverwhelming : accablant
To rich : atteindre
To behoove : incomber (US)
Bewildering : étourdissant
Feature : caractéristique
Overall : global
Imbedded : incrusté
Scale : échelle
Shifted : être décalé
Gap : fossé

2. Presentation

The text we are going to comment called “The Invisible Environment: the future of on erosion”, is an article written by Marshall Mcluhan and published in1967 by The MIT press.
Mcluhan is a Canadian communication theorist, literature professor and philosopher. He’s born in 1911 and died in 1980. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for the theory “the media is the message”. Today, he continues to be an influential and controversial figure.
For him, all around us are Medias, like thewheel is a mediator of the foot, or like the money is a mediator of the working force, or like the computer is a meditor of the nervous system. The environment is an impact of Medias. He sets tree big times:
* The neolithic age with speech
* The factory age with printed
*The electric age with electronique media

3. The Main thesis
In this article, Marshall Mc Luhan shows that our perception ofthe world is shaped by our technological environment. This environment is invisible and always in change. According to Mc Luhan, people keep in mind a view of the world by rear-view mirror. In fact, at the moment of its establishment, the new environment is not visible. The present is always invisible, because it takes a part of the current environment. So it saturates the attention of people.People are only aware of the preceding environment. We discover anyone each time that it is replaced by another. We are always in late when we have to look the world around us. Also, he says that we usually appreciate old environment instead of new environment, which is created by new technologies. Then, the old environment become an art form. In fact, the new one includes and integrates the oldenvironment until transform it into an art form.

4. Mc Luhan’s Examples :
This global idea may be explained by a few development and examples in this article :
⇨ we can read in the third paragraph than we can watch old movies on the late TV shows. And this old movies have become, time after time, very noticeable, an « highly valued art form ». When we changed environment, this old movies havetransformed themselves into an art form.
In the same way, when television became the content of a new medium, like satellites, this is not as an environment but as a content. So, the environment of satellites should have to transforme television into an art form.

⇨ Secondly, the environment seems to be permanently in processing because of technological evolutions. So we are already betweentwo worlds because there is the topical environment which we can’t perceive directly and the content which comes from the preceding age.
For example, in the fourth paragraph, McLuhan talks about the education of young people with « Preface to Plato », written by Eric Havelock. He explains that before Plato and the appearance of writing, children grew up by copying and by memorizing the word ofpoets while with writing, children have to grow up by classification knowledge and with pattern recognition. Now, we are living the same thing because, like he explains in the fifth paragraph, the passage between the mechanized societies and the electric age is the same duality. In fact, during the mechanical age, young people had to learn information very ordered and fragmented while today, in the...
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