The Future of the Erosion.

1. Vocabulary

Content : Contenu
Feature : fonctionnalité
Purveyors : fournisseur
Pattern : représentation
Rear-view mirror : rétroviseur
Mankind : l’humanité
Current : actuel
Middle age : Moyen-âge
Ads : petites-annonces
Items : article, rubrique
News Items : faits divers
To ape : singer ?
Landscapes : paysages
Involvement : participation
Overwhelming : accablant
To rich : atteindre
To behoove : incomber (US)
Bewildering : étourdissant
Feature : caractéristique
Overall : global
Imbedded : incrusté
Scale : échelle
Shifted : être décalé
Gap : fossé

2. Presentation

The text we are going to comment called “The Invisible Environment: the future of on erosion”, is an article written by Marshall Mcluhan and published in 1967 by The MIT press.
Mcluhan is a Canadian communication theorist, literature professor and philosopher. He’s born in 1911 and died in 1980. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for the theory “the media is the message”. Today, he continues to be an influential and controversial figure.
For him, all around us are Medias, like the wheel is a mediator of the foot, or like the money is a mediator of the working force, or like the computer is a meditor of the nervous system. The environment is an impact of Medias. He sets tree big times:
* The neolithic age with speech
* The factory age with printed
*The electric age with electronique media

3. The Main thesis
In this article, Marshall Mc Luhan shows that our perception of the world is shaped by our technological environment. This environment is invisible and always in change. According to Mc Luhan, people keep in mind a view of the world by rear-view mirror. In fact, at the moment of its establishment, the new environment is not visible. The present is always invisible, because it takes a part of the current environment. So it saturates the attention of people.