Melle
Since a few years, the current situation is not sustainably environmental, economical and social.
Currently, 20% of the world population consumes 80% of global non-renewable resources. Fossil fuels (oil, gas ...) are rapidly shrinking, water is scarce, the forests are gradually disappearing, marine resources diminish...
If we continue to live in the same way, it will require resources equivalent to those of two Earths to support us in 2050...
Today, this finding is widely shared globally. People are increasingly worried about the Planet and the future.
Sustainable development has emerged as a solution; a development that meets the present generation’s needs without compromising the future generation’s ability to meet theirs.
Indeed we have the right to use the Earth’s resources but the duty to ensure their sustainability for future generations; every human has the same right to the Earth's resources.
More and more people were aware of sustainable development. This awareness is emerging among consumers from textile sector as well.
The consumer understands that his purchase act has consequences that go beyond the satisfaction that brings him the product purchased utility. Its responsibility is to also include, in addition to price and product quality, human and environmental criteria.
The consumers’ sensitivity is constantly increasing because of the sustainable development challenges.
There is a real demand from consumers wishing to become more responsible towards the Planet! We can say also, that the consumers know that products from sustainability development are products with a better quality; this characteristic encourages consumers to choose these products than another ones.
It is very important for companies to meet the demand by offering first reliable products who are respecting the planet and the Human Rights and by introducing itself as a company who care about